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The globalisation trend is forcing many businesses to
look overseas for greater business opportunities. One of the greatest obstacles to international expansion is the need for clear direction. “Where do we go first?” “How do we get started?” “Who do we
need to see?”.
‘Going Global’ is an in-depth program designed to guide
businesses in global business strategies. A key element of the program develops executive staff to effectively manage international operations, sales and negotiations.
Together with this hands-on experience and extensive
academic studies in sales, marketing and communications, Don has developed a unique course designed to aid enterprises to make a professional “mark” on their potential clients. Jolly believes the
greatest hurdle for many enterprises going global is not the product/services, price or quality but the ability to communicate with the potential audience.
Don urges the participants to better understand the
culture of our audiences and adapt our approaches and presentations accordingly. Quite simply, Don Jolly has adapted the Scouts motto to “being professionally prepared” for the meeting with the overseas
markets, as there are no second chances at a first impression.
To guide businesses and their staff in communicating with
their overseas suppliers, governments or clients, Going Global is offered either as a one or two day seminar. The course(s) provide a series of unique interactive activities and short lectures to
fast-track participants in professional preparation for international sales calls, trade shows or conferences, presenting to an international audience or receiving overseas customers.
Going Global can be provided as a group seminar, a
special in-house workshop and can be tailored to specific international markets or regions.
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